Gtech is set to become the new and exclusive sponsor of Channel 4’s critically acclaimed and BAFTA award-winning Gogglebox, returning at 9pm on Friday 23rd February 2018.
The two-year deal, the first TV sponsorship for the brand, was managed by 4Sales’ Nations and Regions team in Manchester.
Off-air licensing included in the package means Gtech will benefit from access to a selection of the Gogglebox households as well as the use of images, GIFs and quotes from the show.
The entertainment smash hit was Channel 4’s second biggest series of 2017, attracting an enormous average audience of 3.5 million viewers per episode, a 14.6% share of the viewing audience and an impressive 20.6% share of Channel 4’s key demographic of 16-34 year old viewers.
Samantha Preece, Head of Marketing at Gtech said: ‘’We are delighted to be the new sponsor of Gogglebox. We feel there is a real synergy between Gtech, a much-loved brand, and one of the nation’s best-loved TV shows. We are very excited at the opportunities that lie ahead, as we develop our relationship with Channel 4 and the Gogglebox households.’’
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